St Joseph Commercial

January 19th, 2008

St Joseph stillCreating the look and style, as well as the characters, Friend has just completed art directing a new spot for St. Joseph Cancer Institute in Maryland with animation house, FlickerLab. A fully hand painted animation, the commercial was first animated traditionally, then painted digitally with Adobe Photoshop and Corel Painter to achieve a stop-motion painted look.

The commercial, nationally show, will depict the hospital’s unique way of treating cancer patients.

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